Another branding exercise for us. This time we were tasked with creating something that would appeal to new mums and mums to be. The brand needed to be soft but strong, attractive yet trustworthy and tell the story of the bond that develops between a mother and a child.
This is a gift voucher we designed for MYBaby. Whilst the primary target audience were mums, we didn’t want to go down a pink and fluffy route. The colours chosen were feminine but strong, and use of striking baby images is crucial in engaging the right audience here.
This was part of the initial launch flyer and as such setting up the direction for the brand. We wanted to convey the feeling of softness and touch, the images and colours on this flyer really help to create the feeling of nurturing that MYBaby is all about.
What we do for MYBaby:
MYBaby used our GET STARTED! package with website included, where we designed first their logo, and then created the business card, starter leaflet and flyer and 5 page website. Since this MYBaby have continued to use Bubblegum for website updates, designing adverts, posters and gift vouchers.